Thinking outside the box has always been something important for the CEO of 10net, a technology company that specializes in experiential design.
When I was tasked to assist with the rebrand of the entire company, it was clear to me that profiling every employee in a way that would truly embody who they were not only at work but outside of the office was the right thing to do.
Fei’s profile was the first I worked on, she was born and raised in Shanghai and spends every off days roaming Vancouver in search of the next best coffee shop, snack bar, or restaurant. She is a true foodie.
Photographing Fei in the snack aisle of her favourite asian grocery store was a perfect fit.
Photography and graphic design by yours truly.

