Arc’teryx presented Freeride-oriented clinics, seminars and social events in St-Anton, Austria, last February. Like-minded participants enjoyed the fantastic terrain the Albergs offers while learning from the best in the field, advancing their technical skills in the field during the day and enjoying social events in the evening.
Freeride St-Anton was the first time Arc’teryx implemented an Art Direction and Content distribution strategy for all content produced during the event, something my team and I worked hard to develop over the Fall to ensure not only impeccable live-time storytelling on all social platforms but also create a solid suite of creative assets for future marketing efforts.
It was a true privilege to collaborate with the incredible roaster of creatives we hand picked for the week. On the photography side, Club Sandwich Studio travelled to Austria for all of the on hill capture.
Enjoy my selection of some of my favourite frames from the ever talented Carlos Blanchard, one of two photographers in attendance in St-Anton.
- Production, Art Direction: Frédérique Joncas
- Photography: Carlos Blanchard
- Athletes:
frederiquejoncas.com 